Typical forMedia and newspapersTelecomsStreamingEnergy and utilities

AI on subscribers. Names and payments stay in the EU.

Find out why subscribers cancel, and answer billing questions faster. GoalCube hides names, addresses, customer numbers and account numbers before the AI reads a single message.

Join the waitlist What can you use AI for?

Understand cancellationsThe AI finds the reasons in free text – price, content or service.
Payments stay at homeAccount numbers and card details never reach the AI.
Fair retentionNo hidden tricks: the AI helps with good offers, not manipulation.

GoalCube Data VaultFictitious data

Cancellations October 2026 · 4 rows

ShowYour dataWhat the AI sees

Your dataStays in the EU with GoalCube

Subscriber	Customer no.	Location	Subscription
Claire Brennan	AB-30122	Limerick	Print + digital
Martin Hegarty	AB-30561	Tralee	Print
Hannah Kirwan	AB-30877	Lisbon	Digital
Ahmed Rahman	AB-31002	Waterford	Digital

Reason for cancelling It's got too expensive with the new prices. Claire Brennan, customer no. AB-30122.

What the AI seesIn ChatGPT, Claude or Copilot

Subscriber	Customer no.	Location	Subscription
[PERSON_1]	[KUNDENR_1]	[STED]	Print + digital
[PERSON_2]	[KUNDENR_2]	[STED]	Print
[PERSON_3]	[KUNDENR_3]	[STED]	Digital
[PERSON_4]	[KUNDENR_4]	[STED]	Digital

Reason for cancelling It's got too expensive with the new prices. [PERSON_1], customer no. [KUNDENR_1].

Task for the AI: Find the main reasons for cancelling, and suggest an offer for the subscribers we can keep.

The answer in GoalCubeNames filled back in, only on your side

Price is the main reason (Claire Brennan and Ahmed Rahman). Martin Hegarty misses local news. Hannah Kirwan has moved abroad and can't be kept. Suggestion: offer Claire Brennan and Ahmed Rahman a digital subscription at half price for 6 months.

The AI’s answerPseudonyms only

Price is the main reason ([PERSON_1] and [PERSON_4]). [PERSON_2] misses local news. [PERSON_3] has moved abroad and can't be kept. Suggestion: offer [PERSON_1] and [PERSON_4] a digital subscription at half price for 6 months.

13 sensitive values hidden from the AINo real names left the EU

Fictitious data. Point at a name or a pseudonym to see what belongs together.

What can you use AI for?

Choose a task. GoalCube works out the risk under the EU AI Act with fixed rules and tells you what to do.

GoalCube AI MapFictitious data

What will the AI be used for?Find reasons for cancellationsRetention offers based on behaviourMake cancelling hard with AI tricksChatbot for billing questions

Minimal risk

Low risk. Names, customer numbers and account numbers are hidden.

Minimal risk

Minimal risk under the AI Act. Profiling needs a legal basis, and customers can say no to marketing (Article 21 GDPR).

Prohibited

Manipulation that pushes people into decisions that harm them is prohibited (Article 5 AI Act).

Limited risk

It must say it's an AI (Article 50 AI Act).

The example is simplified. In GoalCube you answer a few questions, and the classification follows fixed rules.

What the law says

Cancelling must be easy

Consumers must be able to cancel without unnecessary barriers. AI must not be used to make it harder.

Article 9(d) Unfair Commercial Practices Directive 2005/29/EC; Article 5 AI Act

Payment details must be protected

Account numbers and card details need strong security and don't belong in a prompt.

Article 32 GDPR

Profiling needs a legal basis

Offers based on reading habits or usage are profiling. Subscribers must be told and be able to say no.

Articles 13, 21 and 22 GDPR

Short and simplified. GoalCube helps you follow the rules; it is not legal advice.

Your staff keep working. GoalCube keeps track of the rest.

Low risk is approved automatically under fixed rules. Anything that needs a human lands on This week’s list – typically around 5 minutes a week.

The employee

Your AI

Find the main reasons for October's cancellations.

All goodLow risk. Approved automatically under your rules.

Price is the reason in 58% of cancellations. I've drafted offers; the subscribers' names are at GoalCube.

The person in charge

This week’s listFictitious data

4 awaiting a human · approx. 5 minutes

Waiting for you

Confirm new use: billing chatbotLimited risk · must show it's an AI
Confirm new use: retention offersLow risk · check the legal basis for profiling

Approved automatically

Summary of customer enquiriesLow risk · approved automatically on Monday
Overview of supplier contractsLow risk · approved automatically on Tuesday

What you need

Start free with the overview. Add protection when you want to use AI on real data.

AI Map

Map

0 € per month

AI inventory and AI policy
Training with proof
Deadlines, templates and report

Recommended for you

Data Vault

Map and protect

from 9 € per month

Everything in AI Map
AI on your data, data stays in the EU
Secret terms and documents

Data Vault + Human Decision

GoalCube for HR

from 15 € per month

Everything in Data Vault
A person decides on cases about people
Passkey, log and timestamps

See all prices All prices are per month and exclude VAT. Pay yearly and get 2 months free. Prices apply from launch, which we expect in November 2026.

Questions and answers

Can we use AI to keep subscribers?

Yes, with good offers and honest communication. But AI that manipulates people into acting against their own interests is prohibited, and cancelling must be easy.

What if a subscriber writes their account number?

GoalCube finds account numbers and IBANs from every EU country in free text and swaps them for codes before the AI sees the message.

Are offers based on reading habits profiling?

Yes. It's allowed with a legal basis, but subscribers must be told and can always say no to direct marketing.

Ready to use AI on subscriber data?

We expect to launch in November 2026. Join the waitlist and we’ll let you know when you can get started.