AI in customer service: How to use AI on customer enquiries
Short answer
AI in customer service is typically minimal risk under the AI Act: sorting, summaries and draft replies. From 2 August 2026 a chatbot must show that it is an AI. GDPR applies in full: customers write names, addresses, order numbers and account numbers in their messages, and these shouldn't go to an AI outside the EU when the task can be done without them. If the AI rejects customers, for example over suspected fraud, a person must be able to review the case.
What it looks like
| Customer | Location | Topic | |
|---|---|---|---|
| Sarah Murphy | sarah.murphy@example.com | Cork | Refund |
| Daniel Kelly | daniel.kelly@example.com | Galway | Delivery |
| Claire Walsh | claire.walsh@example.com | Limerick | Complaint |
| Thomas Camilleri | thomas.camilleri@example.com | Sliema | Delivery |
| Emma Byrne | emma.byrne@example.com | Dublin | Refund |
Enquiry Hi, my name is Sarah Murphy and I returned order 7012345678 two weeks ago, but I still haven't received my money. Please transfer it to IE29 AIBK 9311 5212 3456 78. Kind regards, Sarah
| Customer | Location | Topic | |
|---|---|---|---|
| [PERSON_1] | [EMAIL_1] | [STED] | Refund |
| [PERSON_2] | [EMAIL_2] | [STED] | Delivery |
| [PERSON_3] | [EMAIL_3] | [STED] | Complaint |
| [PERSON_4] | [EMAIL_4] | [STED] | Delivery |
| [PERSON_5] | [EMAIL_5] | [STED] | Refund |
Enquiry Hi, my name is [PERSON_1] and I returned order [ID_1] two weeks ago, but I still haven't received my money. Please transfer it to [IBAN_1]. Kind regards, [PERSON_1]
Sarah Murphy and Emma Byrne are waiting for a refund and should get a reply today. Thomas Camilleri has waited 10 days for a parcel. Suggested reply to Sarah Murphy: "Dear Sarah Murphy, thank you for your patience. Your money is on its way and will be in your account within 5 working days."
[PERSON_1] and [PERSON_5] are waiting for a refund and should get a reply today. [PERSON_4] has waited 10 days for a parcel. Suggested reply to [PERSON_1]: "Dear [PERSON_1], thank you for your patience. Your money is on its way and will be in your account within 5 working days."
| Candidate | Born | ID number | Employer | Experience |
|---|---|---|---|---|
| Louise Brennan | 1985-03-12 | 1234567TA | Shannon Timber Ltd | 12 |
| Michael Doyle | 1992-11-02 | 2345678KB | Liffey Logistics Ltd | 4 |
| Maria Borg | 1988-06-21 | 0123488M | Grand Harbour Metals Ltd | 9 |
| David Fenech | 1979-01-30 | 0456779M | Valletta Pharma Ltd | 18 |
CV Louise Brennan has 12 years' experience in budgeting and monthly reporting at Shannon Timber Ltd. She implemented a new ERP system and leads a team of three. Contact: louise.brennan@example.com.
| Candidate | Born | ID number | Employer | Experience |
|---|---|---|---|---|
| [PERSON_1] | 40–49 years | [ID_1] | [VIRKSOMHED_1] | 12 |
| [PERSON_2] | 30–39 years | [ID_2] | [VIRKSOMHED_2] | 4 |
| [PERSON_3] | 30–39 years | [ID_3] | [VIRKSOMHED_3] | 9 |
| [PERSON_4] | 40–49 years | [ID_4] | [VIRKSOMHED_4] | 18 |
CV [PERSON_1] has 12 years' experience in budgeting and monthly reporting at [VIRKSOMHED_1]. The person implemented a new ERP system and leads a team of three. Contact: [EMAIL_1].
Louise Brennan and Maria Borg have more than 5 years' experience and should be invited to interview; ask Maria Borg about experience with ERP systems. Michael Doyle has 4 years' experience; the requirement is 5. A person makes the decision.
[PERSON_1] and [PERSON_3] have more than 5 years' experience and should be invited to interview; ask [PERSON_3] about experience with ERP systems. [PERSON_2] has 4 years' experience; the requirement is 5. A person makes the decision.
| Supplier | Contact | Account | Expires |
|---|---|---|---|
| Atlantic Components Ltd | Peter Walsh | IE64 IRCE 9205 0112 3456 78 | 2027-01-31 |
| Malta Data Hosting Ltd | Anna Grech | MT84 MALT 0110 0001 2345 MTLC AST0 01S | 2026-12-31 |
| Midlands Precision Ltd | Simon Nolan | IE12 BOFI 9000 0112 3456 78 | 2028-06-30 |
| Celtic Packaging Ltd | Nicole Ryan | IE02 AIBK 9310 6512 9876 54 | 2027-03-31 |
Terms Atlantic Components supplies specialist components for Project Skellig. The price is adjusted annually by the consumer price index plus 3%. Liability is capped at 10% of the annual contract value. Contact Peter Walsh about any changes.
| Supplier | Contact | Account | Expires |
|---|---|---|---|
| [VIRKSOMHED_1] | [PERSON_1] | [IBAN_1] | 2027-01-31 |
| [VIRKSOMHED_2] | [PERSON_2] | [IBAN_2] | 2026-12-31 |
| [VIRKSOMHED_3] | [PERSON_3] | [IBAN_3] | 2028-06-30 |
| [VIRKSOMHED_4] | [PERSON_4] | [IBAN_4] | 2027-03-31 |
Terms [VIRKSOMHED_1] supplies specialist components for [PROJEKT_1]. The price is adjusted annually by the consumer price index plus 3%. Liability is capped at 10% of the annual contract value. Contact [PERSON_1] about any changes.
Atlantic Components Ltd renews automatically unless it is terminated by 31 October. It is important for an internal project, so renegotiate the price rather than terminate. Celtic Packaging Ltd also renews automatically; the deadline is 31 December.
[VIRKSOMHED_1] renews automatically unless it is terminated by 31 October. It is important for an internal project, so renegotiate the price rather than terminate. [VIRKSOMHED_4] also renews automatically; the deadline is 31 December.
Fictional data. Customers' names, addresses and account numbers stay in the EU.
Solutions for your customers
See how GoalCube is used for online shop customers, guests, software users, subscribers and passengers.
What to do
- Start with draft replies.The AI writes; your agent edits and sends.
- Hide personal details.Names, addresses, phone and account numbers in free text.
- Label the chatbot.A short notice at the top and a way to reach a person.
- Keep decisions with people.For example rejecting complaints or blocking customers.
What the law says
- Articles 5 and 28 GDPR
- Data minimisation and the data processing agreement.
- Article 50 AI Act
- Chatbots must show that they are AI.
Questions and answers
Can the AI reply to customers automatically?
Yes, with clear labelling. Replies that decide something for the customer should be open to review by a person.
What about customers who write sensitive things?
It happens. GoalCube hides the name, so the AI never sees a name together with, say, health details.
Sources
Written by The GoalCube editorial team. Last updated 11 October 2026. GoalCube helps you follow the EU AI Act and GDPR. It is not legal advice.
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