Typical forHauliers and freight companiesWarehousing and 3PLCouriers and parcel shopsManufacturers with their own distribution
AI on deliveries. Drivers and recipients stay in the EU.
Find out why deliveries run late, plan routes and negotiate freight rates. GoalCube hides drivers' names, recipients' addresses and phone numbers, and your freight rates, before the AI sees them.
- Fewer delaysThe AI spots patterns in exceptions – route, time of day or haulier.
- Drivers protectedDriving data can reveal a lot about a person. The AI sees codes.
- Freight rates stay in-houseRates and discounts are trade secrets.
| Haulier | Driver | Delivery address | Delay (min.) |
|---|---|---|---|
| Northwest Haulage Ltd | Martin Duffy | Unit 12, Ballymahon Road Business Park, Athlone | 75 |
| Boyne Freight Ltd | Joanna Nowak | 3 Quay Street, Drogheda | 50 |
| Island Couriers Ltd | Omar Abela | 1 Triq il-Kbira, Mosta | 0 |
Note from the driver Martin Duffy was stuck in traffic at roadworks for 70 minutes. Recipient Lisa Hogan wasn't there; phone 087 244 6688 went unanswered.
| Haulier | Driver | Delivery address | Delay (min.) |
|---|---|---|---|
| [VIRKSOMHED_1] | [PERSON_1] | [ADRESSE_1] | 75 |
| [VIRKSOMHED_2] | [PERSON_3] | [ADRESSE_2] | 50 |
| [VIRKSOMHED_3] | [PERSON_5] | [ADRESSE_3] | 0 |
Note from the driver [PERSON_1] was stuck in traffic at roadworks for 70 minutes. Recipient [PERSON_2] wasn't there; phone [TELEFON_1] went unanswered.
Most delays at Northwest Haulage Ltd are caused by morning roadworks on the motorway; move the start time to 5.30am. Boyne Freight Ltd has long waits at goods-in; agree fixed slots. Island Couriers Ltd is on time.
Most delays at [VIRKSOMHED_1] are caused by morning roadworks on the motorway; move the start time to 5.30am. [VIRKSOMHED_2] has long waits at goods-in; agree fixed slots. [VIRKSOMHED_3] is on time.
Fictitious data. Point at a name or a pseudonym to see what belongs together.
What can you use AI for?
Choose a task. GoalCube works out the risk under the EU AI Act with fixed rules and tells you what to do.
Low risk. Drivers, recipients and addresses are hidden.
Low risk, as long as the AI doesn't assess the drivers.
Evaluating workers based on behaviour is listed in Annex III of the EU AI Act – also when the driver works for you. A human decides.
Emotion recognition in the workplace is banned (Article 5 AI Act). Fatigue alerts for safety reasons can be exempt.
The example is simplified. In GoalCube you answer a few questions, and the classification follows fixed rules.
What the law says
Driving data is personal data
GPS and timestamps can be traced back to a driver and reveal a lot about them.
Article 4(1) GDPR
Assessing drivers can be high-risk
Using AI to assess or monitor your own drivers' behaviour is listed in Annex III of the AI Act.
Annex III, point 4(b), AI Act
Emotion recognition is banned
AI that reads drivers' emotions is prohibited – except for medical or safety reasons.
Article 5(1)(f) AI Act
Short and simplified. GoalCube helps you follow the rules; it is not legal advice.
Your staff keep working. GoalCube keeps track of the rest.
Low risk is approved automatically under fixed rules. Anything that needs a human lands on This week’s list – typically around 5 minutes a week.
Find the causes of the delays in October, and suggest changes.
Three causes explain 80% of the delays. The suggestions are ready; drivers and recipients appear only in GoalCube.
4 awaiting a human · approx. 5 minutes
Waiting for you
- Review use: assessing drivers' drivingHigh risk · a human must confirm
- Confirm new use: route planningLow risk · approve the rule
Approved automatically
- Summary of customer enquiriesLow risk · approved automatically on Monday
- Overview of supplier contractsLow risk · approved automatically on Tuesday
What you need
Start free with the overview. Add protection when you want to use AI on real data.
AI Map
Map
0 € per month
- AI inventory and AI policy
- Training with proof
- Deadlines, templates and report
Data Vault
Map and protect
from 9 € per month
- Everything in AI Map
- AI on your data, data stays in the EU
- Secret terms and documents
Data Vault + Human Decision
GoalCube for HR
from 15 € per month
- Everything in Data Vault
- A person decides on cases about people
- Passkey, log and timestamps
See all prices All prices are per month and exclude VAT. Pay yearly and get 2 months free. Prices apply from launch, which we expect in November 2026.
Questions and answers
Is GPS data about drivers personal data?
Yes, when it can be traced back to a person. Use it for planning, not to assess the person without a human.
Can we put an AI camera in the lorry?
Fatigue alerts for safety reasons may be allowed. AI that reads the driver's emotions for other purposes is banned.
Are recipients' addresses protected?
Yes. GoalCube replaces addresses and phone numbers with codes before the AI sees delivery data.
Read more
- The EU AI Act explained
Which AI is prohibited under Article 5 of the AI Act?
3 min readEmotion recognition at work, social scoring and manipulation are banned. Here is the full list, with examples from ordinary businesses.
- The EU AI Act explained
When is AI high-risk? Annex III explained for ordinary businesses
3 min readRecruitment, HR decisions, credit, insurance and education are high-risk under the AI Act. See the list, the exceptions and what to do from December 2027.
- AI in practice
AI for contracts and procurement: How to use AI without giving your terms away
2 min readAI is good at finding deadlines and terms in contracts. What to watch out for: contact persons, confidentiality clauses, prices and project names.
- GDPR and AI
Pseudonymisation or anonymisation – what's the difference, and what does GDPR require?
2 min readPseudonymisation vs anonymisation: pseudonymised data is still personal data; anonymous data is not. The 2025 EU court ruling, and what it means for AI.
Other solutions for suppliers
Ready to use AI on logistics data?
We expect to launch in November 2026. Join the waitlist and we’ll let you know when you can get started.