Typical forManufacturers with dealer networksImporters and distributorsConsumer brandsSales agencies
AI across your reseller network. Names and terms stay in the EU.
Spot the resellers who are growing – and the ones about to drop off. Work out commission and prepare the annual dealer meeting. GoalCube hides reseller names, agent names and your terms before the AI sees a thing.
- The whole pictureThe AI spots patterns across regions and resellers.
- Agents are peopleA commercial agent is often one person. Their commission is personal data.
- Terms stay secretDiscount rates and exclusivity are secret terms.
| Reseller | Agent | Region | Revenue Q3 (€) |
|---|---|---|---|
| HomeStyle Galway Ltd | Peter Quinn | Connacht | 112.000 |
| Midland Furniture Ltd | Louise Daly | Leinster | 55.000 |
| Hearth and Home Interiors Ltd | Louise Daly | Munster | 75.000 |
Note from the agent Peter Quinn reports that the Aurora range is selling well at HomeStyle Galway Ltd. They want more in stock.
| Reseller | Agent | Region | Revenue Q3 (€) |
|---|---|---|---|
| [VIRKSOMHED_1] | [PERSON_1] | Connacht | 112.000 |
| [VIRKSOMHED_2] | [PERSON_2] | Leinster | 55.000 |
| [VIRKSOMHED_3] | [PERSON_2] | Munster | 75.000 |
Note from the agent [PERSON_1] reports that the [PRODUKT_1] is selling well at [VIRKSOMHED_4] They want more in stock.
Midland Furniture Ltd is down 30% since a competitor opened nearby; offer campaign material and faster delivery. HomeStyle Galway Ltd is growing on the new range; suggest more stock. Hearth and Home Interiors Ltd is steady.
[VIRKSOMHED_2] is down 30% since a competitor opened nearby; offer campaign material and faster delivery. [VIRKSOMHED_1] is growing on the new range; suggest more stock. [VIRKSOMHED_3] is steady.
Fictitious data. Point at a name or a pseudonym to see what belongs together.
What can you use AI for?
Choose a task. GoalCube works out the risk under the EU AI Act with fixed rules and tells you what to do.
Low risk. Resellers, agents and product names are hidden.
Low risk when an employee approves. Commission is the agent's personal data.
An assessment of a person. A human decides what it's used for.
The example is simplified. In GoalCube you answer a few questions, and the classification follows fixed rules.
What the law says
Commercial agents are often people
An agent trading in their own name is a person – commission and performance are personal data.
Article 4(1) GDPR
Terms are trade secrets
Discounts, exclusivity and margins are only protected if you look after them.
Article 2(1) Trade Secrets Directive (EU) 2016/943
Competition law applies to AI too
Don't pass one reseller's prices to another through an AI – that can be unlawful information exchange.
Article 101 TFEU
Short and simplified. GoalCube helps you follow the rules; it is not legal advice.
Your staff keep working. GoalCube keeps track of the rest.
Low risk is approved automatically under fixed rules. Anything that needs a human lands on This week’s list – typically around 5 minutes a week.
Find the resellers whose sales fell in the third quarter.
Two resellers are down more than 20%. The suggestions are ready; resellers and agents appear only in GoalCube.
4 awaiting a human · approx. 5 minutes
Waiting for you
- Review use: ranking agentsDecision about a person · needs a human
- Add secret term: new product rangeProtect · 1 minute
Approved automatically
- Summary of customer enquiriesLow risk · approved automatically on Monday
- Overview of supplier contractsLow risk · approved automatically on Tuesday
What you need
Start free with the overview. Add protection when you want to use AI on real data.
AI Map
Map
0 € per month
- AI inventory and AI policy
- Training with proof
- Deadlines, templates and report
Data Vault
Map and protect
from 9 € per month
- Everything in AI Map
- AI on your data, data stays in the EU
- Secret terms and documents
Data Vault + Human Decision
GoalCube for HR
from 15 € per month
- Everything in Data Vault
- A person decides on cases about people
- Passkey, log and timestamps
See all prices All prices are per month and exclude VAT. Pay yearly and get 2 months free. Prices apply from launch, which we expect in November 2026.
Questions and answers
Is data about commercial agents personal data?
Yes, when the agent is a person or a sole trader. Commission and assessments are personal data.
Can we hide a new product name?
Yes. Add it as a secret term and it's hidden in every dataset – even before launch.
Are there competition law pitfalls?
Yes. Never share one reseller's prices or plans with another – not even through an AI that uses data across the board.
Read more
- GDPR and AI
Can we put contracts, prices and customer lists into an AI?
2 min readPrices, contracts, customer lists and project names are trade secrets – but only if you protect them. Here is how to use AI without giving them away.
- AI in practice
AI for contracts and procurement: How to use AI without giving your terms away
2 min readAI is good at finding deadlines and terms in contracts. What to watch out for: contact persons, confidentiality clauses, prices and project names.
- GDPR and AI
Pseudonymisation or anonymisation – what's the difference, and what does GDPR require?
2 min readPseudonymisation vs anonymisation: pseudonymised data is still personal data; anonymous data is not. The 2025 EU court ruling, and what it means for AI.
- GDPR and AI
Can we use ChatGPT, Claude or Copilot on personal data?
5 min readUsing AI on personal data can be lawful – with a legal basis, only the data you need and a provider agreement. How to keep the real names in the EU.
Other solutions for suppliers
Ready to use AI on reseller data?
We expect to launch in November 2026. Join the waitlist and we’ll let you know when you can get started.